You started your business to help others and be the solution to their problems. A website was built for potential clients to find you online. Just having a website is a great start. An important aspect for the new online business owner to learn is the power of the sales funnel. Let’s take a look at the elements of a sales funnel:
❖ Attract visitors to your website.
❖ Present engaging content.
❖ Provide a valuable, free opt-in offer: printables, eBook, webinar.
❖ Send an email sequence leading to your introductory offer.
❖ Convert your prospect into a client.
You’ve built your website, design your sales funnel and landing-pages. Everything looks great but your funnel doesn’t perform as it should.
So what is your sales funnel missing? Consistency.
You mail regularly and make offers. Every so often you make a few sales. Business is ok, but you know it could be better. If your funnel isn’t bringing in a steady cash flow that grows month after month, then something is clearly wrong. What could be causing your inconsistency?
Does my opt-in offer satisfy a real need of my ideal client?
You can offer a planner, a handy set of printables, a simple eBook, or a webinar without ever stopping to consider if your potential client really needs or wants it. Unless your opt-in offer solves a problem for your prospective client, they’re going to pass.
Does my follow-up series continue to help resolve my client’s issues?
Follow-up? You thought your opt-in offer would be enough to bring in the sales. They need to hear from you once you’ve caught their attention. Follow-up emails should continue to address the issue that originally brought them to you. Hearing from you once is not enough to keep them around. You want to stay fresh in their mind. You want them to think of you as the solution to their problem
Does my big offer follow naturally from the opt-in?
The elements of your sales funnel need to flow naturally from one to the next, leading your potential clients toward bigger and better offers. It’s this consistency that will help keep your sales funnel filled with prospective clients who can’t wait to buy from you.
Need some help with consistency or strategy? Book a discovery call or a coaching call!
