Choosing the best email marketing platform depends on your specific business needs and goals.
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Email Marketing Platforms-How to Choose the Best One

Choosing the right email marketing platform is an important step for any business wanting to improve its email campaigns.

With so many options out there, it’s important to know what your goals are and what features you need to reach them.

Let’s look at what to consider when selecting the best platform for your business.

Know Your Business Needs

Before looking into specific platforms, it’s important to have a clear understanding of what you want to achieve with your email marketing.

Do you need automated drip campaigns?

Are you looking for CRM integration, or just a simple tool to send out newsletters?

Knowing your business goals will help you identify which platform is best for you.

Ease of Use and Learning Curve

If you’re new to email marketing, you’ll want to choose a platform that’s easy to use.

If you’re new to email marketing, you’ll want to choose a platform that’s easy to use.

Some platforms are more intuitive than others, and a steep learning curve can slow down your progress.

Make sure the platform you choose fits your team’s comfort level so you can launch your campaigns quickly.

Integrating your Email Marketing Platform with Other Tools

Another key consideration is how well your email marketing platform integrates with your existing systems, like your CRM, social media, or e-commerce platform.

Seamless integration will make your email campaigns more effective by allowing smooth data flow between different tools.

The Power of Analytics

Tracking your performance is important to improving your campaigns.

Choose a platform with strong analytics features so you can easily measure open rates, click-through rates, and other metrics.

This will help you understand what’s working and decide how to structure future campaigns.

Whether you choose Mailchimp, Constant Contact, Flowdesk, or Brevo, each platform has unique strengths that can help you grow your email marketing efforts.

Here’s a look at four popular email marketing platforms and what they offer:

  • Mailchimp: Known for its robust features, Mailchimp supports email marketing, landing pages, automations, and text messaging. It integrates with major platforms and offers a free version for up to 500 contacts. Mailchimp has a bit of a learning curve, but it’s manageable for most users.
  • Constant Contact: This platform supports e-commerce integrations, automations, and text messaging. While it doesn’t offer a free version, pricing starts at $12 per month. Some users find it less intuitive than other platforms, but it’s still a solid option.
  • Flowdesk: If your business needs are simple, Flowdesk is an affordable, user-friendly option with a flat rate of around $35 per month for unlimited contacts. It’s ideal for businesses just starting with email marketing and looking to send regular emails without too many bells and whistles.
  • Brevo: Offering built-in CRM and support for email, automations, and text messaging, Brevo is a cost-effective choice. It operates on a credit system, and while it offers a free version, the credits can add up depending on the volume of emails you send.

Find the Right Fit for Your Business

Choosing the best email marketing platform depends on your specific business needs and goals.

Whether you choose Mailchimp, Constant Contact, Flowdesk, or Brevo, each platform has unique strengths that can help you grow your email marketing efforts.

Take advantage of free trials and test out a few options to see which one works best for you.

In the long run, choosing the right platform will make your email marketing more effective and easier to manage!


Looking to boost your email marketing skills? Head over to BluBox Digital Academy for simple, expert tips and tricks to help you get started!

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